About Twelve
The Brand
Rooted in heritage. Designed for now.
Twelve was born from a simple conviction: that beautifully made clothing should not be a luxury reserved for the few. Founded in 2012 in London, the brand began as a curated edit of South Asian-inspired garments — pieces that married the extraordinary craftsmanship of the subcontinent with the modern pace of city life.
Today, Twelve spans four collections — Men, Women, Kids, and Accessories — and reaches customers in over 40 countries. Yet the founding spirit remains unchanged: every garment we create is the result of real relationships with real makers, real fibres pulled from the earth, and real care at every step of the journey from loom to wardrobe.
Our name is a quiet reminder of the twelve months of intention that go into each seasonal collection — nothing rushed, nothing arbitrary, everything considered.
Est. 2012 — London
What we stand for
Our Core Values
Crafted with Care
Every piece is designed with intention — from the initial sketch to the final stitch. We partner only with artisans who share our dedication to quality.
Responsibly Made
We are committed to sustainable materials, ethical production, and reducing our environmental impact at every stage of the supply chain.
Timeless Style
Our collections draw on the rich heritage of South Asian craft while speaking a contemporary visual language relevant across cultures and occasions.
Our Journey
2012
Twelve launches with a debut edit of 24 pieces, retailed exclusively online from London.
2015
First flagship store opens in Kensington, London. International shipping expands to 20 countries.
2018
Launch of the Kids collection. Sustainability Charter signed with three ethical manufacturing partners in India.
2020
Digital-first pivot during global events. Online revenue grows 140%. Community and care packages sent to artisan partners.
2022
Tenth anniversary capsule collection — ‘Twelve × Twelve’ — sells out within 72 hours.
2024
Certified B Corporation. Sixty percent of all materials now sourced from organic or recycled origins.
2026
Heat Fit ’26 collection launches. Present in 42 countries. 350,000+ active customers worldwide.