Leadership

Priya founded Twelve in 2012 after a decade designing for luxury houses in Paris and London. She leads the brand's global vision with a focus on craft, community, and long-term responsibility.

Arjun oversees all creative direction across collections and brand identity. He trained at the National Institute of Fashion Technology, Mumbai, and brings 18 years of experience in South Asian and global fashion.

Sarah ensures that the highest standards of quality and ethics are upheld across the supply chain. Previously COO at a certified B Corp textile group, she brings deep expertise in sustainable operations.

Rohan manages the company's financial strategy and global expansion. He holds an MBA from London Business School and previously worked in investment banking at Goldman Sachs.

Fatima leads the women's collection with an eye for the intersection of traditional craft and contemporary minimalism. She studied at Central Saint Martins and spent five years in Milan before joining Twelve.

James brings a tailoring background from Savile Row to Twelve's men's collection, creating pieces that honour classic silhouettes while embracing artisanal textile traditions from across South Asia.

Amara architects Twelve's environmental and social commitments. Under her leadership, the brand achieved B Corp status and set the industry benchmark for ethical supply chain transparency.

Lena leads global brand strategy and digital marketing. She joined Twelve from a leading Berlin creative agency and specialises in values-led storytelling for purpose-driven brands.