Privacy & Legal
Privacy & Cookie Policy
Last updated: 1 January 2026. We are committed to protecting and respecting your privacy.
Who We Are
Twelve Apparel Ltd ("Twelve", "we", "us", or "our") is the data controller for the personal information we collect about you. We are registered with the Information Commissioner's Office (ICO) under registration number ZA123456.
What Information We Collect
We collect the following categories of personal data:
- Identity data: name, username, title, date of birth
- Contact data: email address, billing address, delivery address, telephone number
- Financial data: payment card details (processed securely via our payment provider)
- Transaction data: details of purchases and returns
- Technical data: IP address, browser type, device identifiers, cookies
- Profile data: your account details, preferences, purchase history, wishlist
- Marketing data: your preferences for receiving marketing from us
How We Use Your Information
We use your personal data for the following purposes:
- To process and fulfil your orders and manage returns
- To create and manage your account
- To send order confirmations, delivery updates, and service communications
- To send marketing emails where you have given consent or where we have a legitimate interest
- To personalise your experience on our website
- To improve our products, services, and website through analytics
- To comply with our legal obligations
- To prevent fraud and ensure the security of our platform
Legal Basis for Processing
We process your data on the following legal bases: performance of a contract (when processing your orders), legitimate interests (for marketing to existing customers and fraud prevention), consent (for newsletter sign-ups and optional cookies), and compliance with a legal obligation.
Cookies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Required for the website to function (e.g. cart, login) | Session |
| Analytics | Help us understand how visitors use our site (e.g. Google Analytics) | Up to 2 years |
| Marketing | Used to deliver relevant ads and track campaign performance | Up to 1 year |
| Preferences | Remember your settings such as currency and language | 1 year |
You can control and disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right to access: request a copy of the personal data we hold about you
- Right to rectification: request correction of inaccurate or incomplete data
- Right to erasure: request deletion of your personal data in certain circumstances
- Right to restriction: request that we restrict how we process your data
- Right to data portability: receive your data in a structured, machine-readable format
- Right to object: object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: where processing is based on your consent, you may withdraw it at any time
To exercise any of these rights, please contact privacy@twelve.com. We will respond within 30 days. You also have the right to lodge a complaint with the ICO at ico.org.uk.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, and reporting requirements. Account data is typically retained for 7 years after your last purchase.
Third Party Sharing
We do not sell your personal data. We share data only with trusted third parties who help us operate our business, including payment processors, delivery carriers, and analytics providers. All third parties are contractually required to protect your data.
Contact Us
For any privacy-related questions, contact our Data Protection Officer at privacy@twelve.com or write to: Data Protection Officer, Twelve Apparel Ltd, 12 Kensington Row, London, W8 5SF.